- .the clarus edge
Focus Groups and Dial Sessions
Break through market clutter and mountains of data. Find the public pulse, locate message hot buttons, and identify competitive opportunities. Cost-effective focus groups by Clarus are carefully constructed and analyzed. We search out every possible insight for every client need. We can test the effectiveness of your advertising messages, websites, videos and public campaigns. Our dial sessions gauge moment-to-moment reactions to speeches, presentations and interviews–right down to the effectiveness of individual words, phrases and gestures.