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Clarus Poll: Wives and Husbands Gift Giving

HUSBANDS WILL OUTSPEND WIVES $493 TO $210 ON CHRISTMAS GIFTS TO ONE ANOTHER

How much will spouses spend this year for Christmas presents they give to one another?

A new Clarus Poll asked married people across America that question and came up with the answer: $345, on average.

The nationwide poll found that the average married man says he will spend $493 buying gifts for his wife, while the average married woman says she will spend much less– $210––buying gifts for her husband. 

Gift spending, not surprisingly, is largely a function of annual income. Data from the Clarus Poll shows that the average spousal gifts given by people with incomes below $50,000 is $198, as compared to $461 for gifts given by those with incomes over $100,000.

The poll, conducted by Clarus Research Group, a nonpartisan Washington, D.C.-based survey company, was based on a scientifically-selected sample of 1,100 U.S. adults nationwide. The poll was conducted Dec. 5-7, 2012, by live telephone interviewers, landline and cell. Margin of error is 2.95 percent.